art direction
This was going to be another black and white theme so movement, shape and form were very important.
The look and feel is monochrome and therefore form is even more important. Anything looks good in colour. Black and white shows up any flaws straight away.
All assets were created in Adobe Illustrator except for the ball which was created as a shape layer in AfterEffects.
Everything was animated in AfterEffects in 2D. Movements were, as usual carefully orchestrated to move along to the delightful track
Lifestreaming by La Cigale (premiumbeat.com). The music was chosen to add a playful, enthusiastic vibe and carries the animation from beginning to close.
Hope you've enjoyed it.